I'm Andrea Figueroa, a graphic designer with 9 years of experience, 5 of them in digital and DTC ecommerce. I led email and SMS design and the Klaviyo build for a DTC ecommerce brand, from concept to send. Bilingual English and Spanish, working remotely with US teams since 2021.
Five-plus years working remotely with US-based teams and agencies, in Americas time zones. Not an experiment for me.
Every role since 2021 has run entirely in English: briefs, reviews, campaign copy and stakeholder calls.
I take a piece from idea to production ready files, and where there's a platform involved I build it there myself.
I document what I build. In my most recent DTC role I wrote the process manual for the whole email operation, and later worked with them again as a consultant for documentation processes.
I'm Andrea Figueroa, a graphic designer and illustrator based in Valencia, Venezuela, with nine years of experience, five of them inside digital and DTC ecommerce.
I don't just hand off the file. At companies I've worked with I designed every campaign and then built it in Klaviyo myself: flows, segmentation, deliverability, testing. Knowing exactly how a piece gets built changes how you design it in the first place.
I was promoted to Creative Director at 21 to open a new agency office, where I hired and led a fifteen-person team of designers, animators, copywriters and developers. Outside work I run an art club of fifty people, planning its events and meetups, which is where I learned that the hard part of creative work is rarely the drawing: it is getting fifty people to keep showing up.
I'm open to full-time remote roles in graphic design, email and CRM design, and illustration, and available for freelance projects in between.
Available as an employee, contractor or freelancer. I invoice and get paid to a US bank account or PayPal, so hiring me is no harder than hiring locally.
